Foyle's campaign


A project exploring non-standard text structure. The brief was to choose six different pieces of writing on the same subject matter, and present these as promotional material for Foyle's bookshops. The final outcome was set to be six posters and six postcards.

The theme of the texts I chose is the relationship between planets, in particular Earth and Mars. The circles represent the correct size relationship between the two.

I created a system to break up the texts, which could be applied to any piece of writing. The lines are broken up and the next word aligned in two different ways depending on the nouns and the verbs.